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Custom sportsbook platform development

A sportsbook platform shaped around your market

Bring your product vision, operating model and partner ecosystem together. We work with you to scope the sportsbook experience and integrations that make sense for your business.
Discuss your platform

Your sportsbook platform

Built around your operation

Ready to configure
  • A branded sportsbook experience
  • Integrations scoped to your ecosystem
  • Options for online and retail operations

Channels

Online + retail

Experience

Your brand

Delivery

Scoped with you

Designed around the operation

Technology that fits the way you want to work

Start with the needs of your players, teams and partners. Then define a practical platform scope around them.
Your brand and customer journey
Shape the look, language and key flows around your operator, audience and local market.
Integration-led architecture
Plan connections to odds, payments, identity, game content and other providers around your requirements.
Online and retail workflows
Bring digital experiences and agent or retail operations into a platform plan that fits your distribution model.
Operational visibility
Define the back-office views, reporting and controls your team needs for day-to-day operations.
A modular product scope
Prioritise the capabilities needed for launch and plan future additions without overbuilding at the start.
Partner-ready delivery
Coordinate technical requirements with operators, retailers, providers and non-technology partners.
A considered launch package

What could be included in your sportsbook platform

Explore the areas we can shape together. The final package, service levels and third-party integrations are confirmed in your project proposal.
Payments and settlement01 / 05

Make the cashier fit your market

Plan deposit, withdrawal and settlement journeys around the payment providers and operating model available in your target market.

  • Map payment providers during discovery
  • Design clear deposit and withdrawal flows
  • Confirm currencies and settlement needs
Platform building blocks

Bring the right capabilities together

A modular product plan keeps the initial scope focused while leaving room to extend as your operation grows.
Sports data and market connections
Plan event, market and odds-feed integrations with the providers selected for your business.
Branded frontend experience
Design responsive player journeys for the devices and channels your customers use.
Payments and player services
Scope integrations for payments, identity checks and account services based on market availability.
Retail and agent tools
Explore role-based workflows for locations, agents and partners where a retail channel is part of the model.
From idea to launch plan

A clear path from requirements to release

The delivery approach is phased so priorities, dependencies and decisions stay visible throughout the project.
  1. 01

    Discover and scope

    Align on your market, operating model, users, integrations and launch priorities.

  2. 02

    Design the solution

    Agree the product architecture, delivery phases, responsibilities and commercial proposal.

  3. 03

    Build and integrate

    Configure and develop the agreed experience, connecting the selected providers and workflows.

  4. 04

    Test and prepare launch

    Validate the agreed journeys with your team and plan release, operations and ongoing improvements.

Questions about a custom sportsbook platform?

Discuss scope, integrations and the right commercial approach with our team.
Is this a ready-made white-label product or a custom build?

We can discuss a white-label integration or a more tailored platform scope. The right approach depends on your brand, operating model, integrations and target market; we will clarify that during discovery.

Can the platform support both online and retail operations?

Online and retail workflows can be included in the solution discussion. The final capabilities and integrations depend on the requirements, available providers and agreed scope.

How much does a custom platform cost?

Custom work is quoted after discussing the requirements, integrations and delivery phases. For a white-label integration, the homepage lists an indicative starting price of $4,000; revenue-share and other commercial terms are agreed individually.

Does SBT Capital provide a gambling licence?

This page describes software and integration services, not legal or licensing advice. Licensing responsibility and market eligibility must be confirmed with the relevant regulators and professional advisers for each jurisdiction.

How do we get started?

Send us a short description of your organisation, target market, launch goals and any required integrations. Our team can then arrange a discussion and recommend next steps.

Tell us what you want to build

Share your target market, operating model and must-have integrations. We’ll arrange a conversation about the right next steps.
Discuss your platform