Turnkey White-Label Solution•Launch in 2–4 Weeks

Your Branded Sportsbook, Ready in Weeks.

The fastest way to launch an online sports betting business. We handle the complex technical infrastructure—tier-1 odds feeds, real-time in-play engine, multi-currency cashier, and player management. You only provide your brand colors and logo.

Zero backend development needed
200+ sports & 100k+ live monthly events
African APMs, mobile money & crypto cashier
Fastest launch delivered in 14 days

Get White-Label Proposal Try Live Brand Styler

Launch Timeline

2–4 Wks

Record: 14 Days

Live Coverage

100K+

Events / Month

Sports & Markets

200+

2,000+ Markets

Setup Starting

$4,000

+ Profit Share

ApexBet

White-Label Instance #104

LIVE IN-PLAY

UEFA Champions League 68' 2nd Half

Arsenal

Home

2 : 1

Bayern Munich

Away

Selected Pick:home Win

Potential Return:$215.00

Skin dynamically matches your logo, palette & domain.

Zero Tech Friction

See Your Brand Come to Life Instantly

This is the essence of white-label: we've engineered the entire platform so you don't have to build anything. Pick a color palette or brand name below to see how our turnkey sportsbook adapts in real time.

Brand / Sportsbook Name

Select Brand Color Theme

Interactive Live Preview

https://www.apexbet.com

99.99% Cloud SLA

ApexBetSPORTSBOOK

Balance: $1,250.00

Featured Live Fixtures Sub-second live updates

Football • UEFA Champions League74' In-Play

ARSArsenal

2 - 1

Bayern MunichBAY

Football • UEFA Champions League52' In-Play

Real Madrid1 - 1Manchester City

12.60

X3.10

22.45

Bet Slip

1 Selection

Arsenal vs Bayern Munich

Match Winner: home

Odds:2.15

Stake Amount ($)

Potential Return:$215.00

Built for Velocity

Why Operators Choose White-Label

Building a sportsbook from scratch takes millions in capital and over a year of development. Our white-label solution gives you institutional-grade betting technology on day one.

Speed to Market

Go live in just 2–4 weeks with all third-party integrations (Sportradar feeds, payment gateways, KYC, back office) already connected and production-tested.

Fastest launch: 14 business days

Innovation & Real-Time Tech

Sub-second odds refresh, in-play cash-out algorithms, and high-performance mobile-first frontends engineered for low latency even on congested networks.

100,000+ monthly live events

Institutional Security & Trust

Automated anti-fraud mechanisms, automated player bet-limits, GDPR-compliant data security, and certification aligned with GLI-33 and ISO/IEC 27001 standards.

GLI-33 & ISO/IEC 27001 aligned

Full Stack Architecture

Key Features of the White-Label Sportsbook

Everything your players and operations team need to run a modern, high-volume sportsbook without technical friction.

Live Odds Feeds & Feed Aggregation

Pre-connected to tier-1 odds feeds including Sportradar, Genius Sports, and BetConstruct. Instant real-time odds across 200+ sports and 2,000+ betting markets.

In-Play & Pre-Match Live Engine

Over 100,000 live monthly matches. Sub-second bet acceptance, live match visualization, animated match trackers, and dynamic Cash-Out algorithm.

Rapid Brand Skinning & Custom Domain

We apply your brand colors, primary palette, logos, and custom domain name. Your players experience a cohesive, professional sportsbook that feels entirely yours.

Turnkey Multi-Currency Cashier

Pre-integrated local African APMs (Paystack, Flutterwave, Monnify, M-Pesa, USSD), debit cards, and cryptocurrency rails (USDT, BTC, ETH) with automated reconciliation.

Player Account Management (PAM)

Complete back-office suite to manage player registration, multi-tier bonusing, deposit limits, KYC/AML verification, and real-time business intelligence.

Automated Risk Management & Trading

Built-in automated liability monitors, anti-fraud algorithms, abnormal bet detection, configurable profit margins, and automated market suspension.

Mobile-First Responsive Web App

Optimized for mobile browsers and low data bandwidth in emerging markets. Lightning-fast page loads, fluid swipe navigation, and PWA capability.

Enterprise Hosting & 99.99% SLA

High-availability cloud hosting with DDoS mitigation, multi-region failover, protected data storage, and scheduled daily backups to handle peak tournament traffic.

Regional Localisation & Currencies

Supports regional languages, localized odds formats (Decimal, Fractional, American, Hong Kong), and regional currency formatting directly configured in the admin.

Solution Architecture

White Label vs. Turnkey vs. Custom Development

Understanding the distinction between models helps you choose the right approach for your market, capital, and licensing readiness.

We put your brand colors and logo. Zero tech headache.

White Label Sportsbook

Fastest Launch

The operator operates under an all-inclusive framework. SBT Capital manages the technical platform, odds feeds, cashier, hosting, risk management, and regulatory scaffolding. The operator customises brand identity (colors, logo, domain) and focuses on player acquisition and marketing.

Launch Timeline

2–4 Weeks (Fastest: 14 Days)

Ideal For

Operators and entrepreneurs wanting speed-to-market, low CapEx, and fully managed operational infrastructure.

Operator holds own licence, we power the engine.

Turnkey Sportsbook

Operator-Licensed

In a Turnkey setup, the operator holds their own regulatory gambling licence in their target jurisdictions. SBT Capital provides the complete software platform, event feeds, PAM, and risk tools, while the operator retains full regulatory accountability and proprietary merchant accounts.

Launch Timeline

8–12 Weeks

Ideal For

Established iGaming operators with proprietary licences seeking a high-performance sportsbook software platform.

Engineered from scratch for unique ecosystems.

Custom Platform Development

Bespoke Engineering

Custom bespoke platform development designed around unique partner ecosystems, bespoke retail hardware, government lottery networks, or specialized proprietary business workflows. Full modular architecture with dedicated API pipelines.

Launch Timeline

3–6+ Months

Ideal For

Large retail networks, state lotteries, or enterprise groups requiring bespoke features and custom integrations.

Capability	White Label (Fastest)	Turnkey	Custom Platform
Time-to-Market	2–4 Weeks (As fast as 14 days)	2–3 Months	4–6+ Months
Licensing & Regulatory Framework	Provider-supported / Umbrella frameworks	Operator's own local/offshore licence	Operator's own bespoke licensing
Branding & Customization Scope	Brand colors, logo, domain & typography	Modular layout, branded UI & custom CSS	Fully custom UI/UX design & unique workflows
Odds Feeds & Data Connections	Pre-integrated (Sportradar, Genius, BetConstruct)	Choice of integrated providers & bespoke feeds	Custom feeds, multi-provider aggregation
Cashier & Payment Gateway	Turnkey African APMs, cards, mobile money & crypto	Operator's merchant accounts + API connectors	Custom payment orchestrator & bespoke settlement
Hosting, Security & Upgrades	100% managed by SBT Capital (99.99% SLA)	Managed cloud infrastructure with operator access	Dedicated private cloud or on-prem deployment
Starting Capital Requirement	From $4,000 + profit share model	Mid-range setup + commercial licence fees	Higher CapEx based on engineering scope

Global & Regional Coverage

Built for Regulated & Emerging Markets

Our platform supports compliance adaptation across key regulatory frameworks, enabling audit-ready operations worldwide.

🇳🇬Regulated Market

Nigeria

National Lottery Regulatory Commission

NLRC

🇬🇭Regulated Market

Ghana

Ghana Gaming Commission

GGC

🇿🇦Provincial Framework

South Africa

Western Cape Gambling & Racing Board

WCGRB

🇰🇪East Africa Hub

Kenya

Betting Control and Licensing Board

BCLB

🇧🇷Federal Framework

Brazil

Secretariat of Prizes and Stakes

SPA

🇲🇹European Standards

Malta

Malta Gaming Authority Standards

MGA

🇨🇼Global Coverage

Curacao

Curacao Gaming Authority

CGA

🏝️International

Anjouan & Tobique

Offshore Finance Authorities

AOFA / TGC

GLI-33 Platform Standard Aligned

ISO/IEC 27001 Information Security

GDPR Data Protection Compliant

KYC & Responsible Gaming Tools

Launch Schedule

The 4-Week Rapid Launch Process

A battle-tested onboarding schedule that takes you from signing to live wagering in less than a month.

01Days 1–5

Brand Injection & Domain Setup

Supply your brand logo, primary & accent color palette, and custom domain. Our team applies your styling tokens into the responsive sportsbook frontend.

02Days 6–12

Cashier & Odds Feed Activation

Connect pre-integrated payment gateways (fiat, mobile money, crypto rails), configure default sports feeds, betting margins, and maximum liability limits.

03Days 13–18

Back-Office QA & Staff Training

Receive sandbox credentials to test the bet slip, cashier deposits, and player management tools. Our technical team conducts hands-on training for your operations staff.

04Days 19–28

DNS Switch & Public Go-Live

Complete final security and compliance checks, route your live domain to production servers, and open player registrations. 24/7 technical monitoring begins.

Everything You Need to Know

Frequently Asked Questions

Answers to common questions about launching a white-label sportsbook with SBT Capital.

How long does it take to launch a white-label sportsbook?

A standard white-label sportsbook launches within 2 to 4 weeks from agreement signing. Because the core platform, odds feeds, cashier integrations, and player management systems are already built and tested, the onboarding focus is on skinning your brand colors, uploading your logo, connecting payment gateways, and training your team. Our fastest recorded launch went live in just 14 days.

What does SBT Capital handle in the white-label setup?

SBT Capital manages the complete technology and operational backend: real-time odds feeds, live match trackers, risk management algorithms, player account management (PAM), anti-fraud monitoring, hosting infrastructure with 99.99% uptime, daily database backups, and software updates. Operators focus on brand identity, player acquisition, marketing, and customer support.

How much can I customise the white-label sportsbook for my brand?

You have full control over the visual identity: your brand name, primary and secondary brand colors, logos, icons, favicon, custom domain name (e.g. yourbrand.com), and promotional banners. The sportsbook interface dynamically skins to your corporate guidelines so your players experience an authentic, proprietary-feeling betting platform.

What sports, leagues, and betting markets are included?

The white-label solution covers over 200 sports and esports, more than 2,000 unique market types, and upwards of 100,000 live monthly matches. Key coverage includes global football (Premier League, Champions League, La Liga, Serie A, African leagues), basketball (NBA, EuroLeague), tennis, American football, cricket, boxing/MMA, and major esports tournaments (Counter-Strike, Dota 2, League of Legends).

What is the exact difference between White Label and Turnkey?

The primary difference lies in licensing ownership and operational setup. In a White Label model, setup is fast (2-4 weeks) with minimal customization needed beyond your brand colors and logo, operating with turnkey compliance support and pre-packaged payment rails. In a Turnkey setup, the operator holds their own proprietary gambling licence and customizes specific operational integrations. White Label is the fastest, lowest-overhead way to get to market.

How are payment methods, mobile money, and cryptocurrency handled?

The platform comes pre-integrated with a multi-currency cashier. For African markets, we support popular local payment methods including Paystack, Flutterwave, Monnify, M-Pesa, Airtel Money, and bank transfers/USSD. For international operations, credit cards, e-wallets, and cryptocurrency rails (USDT TRC20/ERC20, Bitcoin, Ethereum) are fully supported with instant player deposits and managed withdrawals.

How are risk management, liability, and fraud handled?

Our platform includes an automated trading and risk engine. It automatically monitors wagers in real time, applies player bet limits, flags arbitrage or abnormal betting patterns, and suspends markets when unexpected feed anomalies occur. The software complies with ISO/IEC 27001 data protection standards, GLI-33 specifications, and GDPR guidelines.

What are the commercial terms and starting costs?

Our white-label integration starts from an indicative fee of $4,000, paired with an agreed percentage share of aggregated Gross Gaming Revenue (GGR). This keeps upfront capital requirements low while aligning our incentives directly with your platform's growth and player turnover.

Launch in 2–4 Weeks

Ready to Launch Your Sportsbook?

Start under your brand with our white-label solution. Indicative integration starts from $4,000 plus an agreed profit share model. We’ll guide you from brand setup to your first live bet.

Request White-Label Proposal Contact [email protected]